As a small business owner in today’s world, a website can be just as important as a storefront. But the thought of creating and maintaining a website can be overwhelming. Join the Smyth County Chamber of Commerce and Rance Edwards, a technical web developer with over twenty years of eCommerce experience and a strong marketing background for this series of workshops to help your business make the most of its online potential. Click HERE to register.
Thu, Sep 19, 10am – Workshop 1: Website 101
Learn what the basic requirements are for getting a website online, and the minimum content and functionality that every website should have.
Thu, Sep 26, 10am – Workshop 2: Website Traffic
Learn how to get people to your site and make sure they leave happy. We will cover basic digital marketing, SEO and site usability. Discuss how to align your site’s goals with your users’ intent and how to measure your site’s success.
Thu, Oct 3, 10am – Workshop 3: eCommerce and Conversions
Learn about eCommerce, conversions, and other monetization strategies. Defining goals and conversions for non-monetized sites and increase strategies for both.
Summit Center at the Henderson School of Appalachian Arts 203 North Church Street Marion, VA 24354